Business Communication Masterclass for Women Entrepreneurs

From April 2 to 3, 2025, at Sainte Famille Hotel in Kigali, the PSF Specialized Cluster (PSF SC), in partnership with GFA/GIZ, hosted a Business Communication Masterclass aimed at empowering 57 women entrepreneurs.

The training focused on strengthening participants’ skills in client engagement, company profiling, branding, and strategic use of social media. Entrepreneurs gained practical tools to improve how they communicate their value, attract customers, and position their businesses more competitively in the market.

This initiative reflects PSF SC’s ongoing commitment to building the communication capacity of women-led enterprises, supporting their growth through visibility, professionalism, and digital readiness.